| S. Housley 2004-10-03, 3:55 pm |
| Its seems the ground is shifting in the software community and the topography
may be changing. Some really interesting new twists and spins make me wonder
what is in store for the industry. Some major players are making changes while
some of them may seem small and not terribly significant you have to wonder what
the long term landscape will be like.
ISDEF - Russian Software Conference Overview
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I recently attended the ISDEF conference for software developers in Moscow,
Russia. The conference was nothing like I had envisioned. If any western
developers have interest in working with Russian developers in some capacity,
they really ought to consider attending the conference in 2005. The
possibilities and potential is really remarkable. And if you have not thought
about this in some way you ought to consider it as there are great opportunities
waiting to be explored!
http://www.softwaremarketingresource.com/article41.html
SWREG Hot News
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Cyrus Maaghul the former owner of Digibuy, one of the first registration
services purchased by Digital River approximately 5 years ago, raised some
eyebrows by announcing that he is the new CEO for SWREG. I interviewed Cyrus to
find out more.
http://www.softwaremarketingresource.com/article42.html
CNET & Investments
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Protexis, a leader in hosted services that helps software publishers grow their
business, announced that it has received a strategic investment from CNET
Networks. Protexis provides flexible digital licensing solutions, supporting a
full range of licensing models. With CNET recently moving to host software
downloads, one has to wonder how Protexis will be involved in the big picture
and how it will effect developers.
Software Success Story
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This month's software success story is Agnitum's story. Agnitum developed the
popular program, Outpost Firewall. The success of this company is even more
impressive considering their foreign roots:
http://www.softwaremarketingresourc...e-success-6.htm
Beta - RSS Feed Creation
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Consider beta testing the latest rss feed creation tool. FeedForAll is a
software solution for creating, editing, and enhancing RSS feeds.
New RSS feeds can be quickly and easily created with FeedForAll. Advanced
features enable you to create professional looking feeds in an extremely short
period of time. Existing RSS feeds can be repaired and enhanced with FeedForAll.
More information - http://www.feedforall.com
Resources for Developers
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Software Evaluation - Software evaluation services. How good is your software?
The renowned Dave Collins from Shareware Promotions has launched a new software
evaluation service. Have your software assessed by professionals - for $399, you
will get an in-depth review which covers everything from the helpfile and
interface to marketing recommendations.
More information - http://www.software-evaluation.info/
ISARC or the Independent Software Author Resource Center is a store of
information, products and services of value to independent software authors.
Check out this helpful software resource.
ISARC - http://www.isarc.com
Cyber Security
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The Idaho cyber security effort is part of the Department of Homeland Security's
efforts to boost defenses against possible attacks of all kinds. INEEL s s a
delicate balance between encouraging key parts of the U.S. economy to boost
their cyber security without inspiring any nefarious acts.
http://www.ecommercetimes.com/story/36612.html
Search Engine News:
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Overture - said it plans to enter five new international markets in the coming
months as the Internet media company continues to broaden its global reach.
Beginning in the fourth quarter, Overture will open in Brazil, Canada, China,
Hong Kong, and Taiwan.
Google - registered the domain name Gbrowser.com. Another hint that Google might
be working on a Google browser.
Google AdSense - AdSense just added four new languages: Chinese (simplified),
Korean, Polish, and Turkish.
Digital Signatures & eSellerate
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eSellerate took a big step in response to Microsoft's recent release of Windows
XP SP2. The new service pack includes security functionality that brings up an
informational dialog every time a user launches a file downloaded using Internet
Explorer. This dialog is designed to verify the digital signature for that file.
For unsigned files, this warning dialog denotes that it is from an "unknown
publisher." To help instill consumer confidence in eSellerate's consumer
products, eSellerate is now digitally signing their EST files upon affiliate
download.
When the SP2 informational dialog displays, it will show "eSellerate" as the
publisher. While eSellerate will be set as the default digital signature, this
signature can be overwritten if the developer chooses to sign it with their own
certificate.
Article - Relationship Marketing
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Relationship networking is simply the art of meeting people and benefiting from
those relationships. Often the benefit of these relationship is to obtain
information and leads to further grow your business. Any successful
relationship, whether a personal or a business relationship, is unique to every
pair of individuals, and it evolves over time. Effective relationship networking
is all about building those relationships and maintaining long lasting
connections with other professionals. Read the entire article at:
http://www.softwaremarketingresource.com/article40.html
Reminder - Software Awards
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Codie Awards website at http://www.siia.net/codies/. The nomination deadline is
Friday, October 15, 2004.
Handheld Developer Program
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Handango, the leading provider of mobile downloads worldwide, today launched the
Handango Up & Comers Program. The aim of the program is to identify and promote
promising small or new developers with compelling applications throughout
Handango's worldwide network.
The Up & Comers Program offers these developers no-cost marketing and featured
product placements as well as access to Handango resources for product and
promotions planning. In addition, participants will be included in Handango's
portfolio of applications for distribution to partners.
Info - http://www.wirelessdevnet.com/news/...p/29/news1.html
Cool Products for Developers - Clipboard Extender!
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Consider increasing your productivity by using a tool like ClipMate. Clipmate
saves time and makes you more productive by adding clipboard functions that
Windows leaves out - starting with the ability to hold thousands of "clips",
instead of just one. ClipMate has functions to edit, re-format, and manage your
clips. It can also print, reformat, and even spell-check.
http://www.thornsoft.com/
A New Look at Spam
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The following site set up a virtual visual representation of SPAM. Unusual and
interesting. http://weblogs.asp.net/oldnewthing/.../16/230388.aspx
New Shareware Forum
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SMR Forum - Software marketing forum for developers. This forum can also be used
to bridge the east and west, feel free to post your questions!
http://www.softwaremarketingresource.com/forum
Shareware Forum - Shareware discussions for authors and users.
http://www.forums.canistotasoftware.com/
Schmooze News
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Grand River Schmooze - Sheila Manning who recently hosted the GrandRiver
Software Schmooze was kind enough to write up a schmooze overview for those
unable to attend.
http://www.softwaremarketingresource.com/article43.html
Austin Schmooze - October 29-31, 2004 in Austin, Texas an informal gathering of
shareware developers and professionals will be held at the Austin Town Lake
Holiday Inn. http://www.sharewareschmooze.com/austin/austin.html
Napa Valley Schmooze - March 11-13, 2005 in Napa, California, USA. Visit wine
country while network with other software developers!
http://www.medlin.com/schmooze/
Upcoming Conferences
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European Shareware Conference - The fourth annual European Shareware Conference
will this year take place on the 6th and 7th of November 2004 in Strasbourg,
France. The conference offers a unique opportunity for developers, distributors
and companies providing related services to meet, exchange ideas and build
beneficial relationships. With a variety of different sessions and panels,
numerous networking opportunities, and a chance to explore the challenges and
opportunities faced by the software industry today, the European Shareware
Conference is the premier European event for software developers and companies
embracing the try before you buy marketing method. http://www.euroconference.org
Thank you - Spread the Word
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